Congratulations, you did it! You applied and landed a talk, you gave a stellar stage performance, and your talk is now live on YouTube. What’s next? What can you do to make your message spread like wildfire?
By the way, the time to start planning and planting seeds for this outcome starts way before your talk goes public. You want to be clear on your objectives and have a solid marketing strategy in place so that when the time comes, everything is orchestrated and all you have to do is focus on the execution. The first 24 to 48 hours after your talk is released on YouTube are by far the most critical.
To help you devise a sound marketing strategy that delivers results, I have compiled a quick checklist for you with my ten best tips to give your talk the highest chance to go viral!
Email your family, friends, and extended community (including your email list) and ask them to share your talk on social media. Provide a graphic and/or short email script they can share (make it real easy for them!)
Post your talk video in Facebook Groups related to your topic so you can start interacting with people who respond to your video and build more momentum.
Write to relevant Facebook Page owners and ask them to share your talk on their page!
Post a blog post on your website and/or high visibility sites such as Medium about your experience and include a link to your talk. Share on social media and run ads to increase visibility.
Connect with key Influencers in your industry or niche, and ask them to share your talk with their audience/followers.
Write a Press Release and disseminate it to the relevant media and PR agencies.
Spread the word by going on podcasts
Offer to do guest blogging for relevant websites
Do a Facebook or Youtube Live to talk about your speaking experience
Create an online contest with amazing prizes for people who share your talk.
These tips are just a starting point. The possibilities are endless so stay tuned as we share more insights, tips, and strategies to help your talk go viral. If you would like more in-depth marketing support, please reach out to us at hello@reddotstage.com and we will provide a custom offer.
Wishing you and your talk a world of success!